The slug is the URL-friendly part after your domain: example.com/this-is-the-slug

How long should a slug be?

3-5 words or under 60 characters. Short, descriptive, and keyword-rich.

Should slugs include keywords?

Yes, include your primary keyword. It's a minor ranking factor and improves click-through rate.

Yes, but set up a 301 redirect from old to new URL to preserve SEO value and avoid broken links.

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